Strategic Marketing Project ( Marketing plan for Emarates Airline) Essay

Strategic Marketing Project ( Marketing plan for Emarates Airline) - Essay Example nce in those countries which are not being served by other airlines as they have minimal connection to the global transportation network via airlines, Emirates provide services to those countries as well that lack local flag carrier. Although the aviation industry worldwide is shrinking because of strategic alliances among different airlines but Emirates continue to integrate into any kind of alliance as it still believes in serving as an independent carrier. The airline has boldly faced the allegations imposed by the alliance airlines and it is the key area of concern for the airline. It has seeked assistance from the political parties and concerned aviation policymakers to safeguard the independent carriers by making such policies that they are not deprived of serving the destinations which are dominated by the alliance airlines. Despite these allegations, Emirates has to address the issues of rising fuel prices and threat from new entrants i.e. Qatar Airways and Etihad Airways. Hence, Emirates Airline is still providing excellent service to its customers by not changing its pricing policy and still maintaining the low-cost competitive profile. Since the management of Emirates Airline is following everything strategically, the airline has more bright chances of future expansion which will enhance the quality level of the airline’s service. Emirates Airlines is one of the top-ranked and most successful airlines in the world. The largest airline started its operations from Middle East and since then it has played an inevitable role in enhancing the image of United Arab Emirates (UAE). UAE was always considered as the state which has rich supply of oil but now because of Emirates Airlines it has become the best hub for tourists. Minisri reported on Emirates Airlines that it is growing at an accelerating rate within the airline industry and is giving a tough competition to its competitors. According to Minisri, the competitors are concerned about the success of

Company is on Marriott International and how they market to consumers Term Paper

Company is on Marriott International and how they market to consumers on the internet - Term Paper Example Marriott International website has been professionally designed. The web site has been decorated beautiful pictures of tourists enjoying themselves at the hotel. Customers can immediately identify the destination that suit their tastes and preferences by looking at the pictures displayed. The website links and menus have been well organized into Marriot hotel brands, careers, travel agents, group partners, shopMarriot, affiliates and mobile and many more colorful and attractive links. In addition, the writings on the website are visible, they have been written using visible fonts and designs that are attractive to customers (Marriot, 2012). Customers can access the website through the facebook sign up and login link. Marriott International is also available through twitter. Customers can email or ask a question to the Marriott International customer service through the website. Further, the website gives opportunity to customers to book accommodation online. Customers can by book accommodation through PayPal, MasterCard and visa by placing their orders online; they can also view the status of their order by entering their email and a confirmation number (Marriot, 2012). Marriot international has recently unveiled internet distribution and growth strategies aimed at reaching several tourists as possible. The company has put in place measures to ensure that customers get the best room price when they use their website for reservations. Internet marketing is instrumental to the company because it ensures that 8 percent of the total room nights are sold (Maandag, 2008). The site creates a positive customer experience since they can get attractive discounts. Tourists are able to get 40% off fall travel when they book early. Tourists can also locate hotels in various cities around the world; this is possible through the â€Å"find hotel† interface in the website. Further, the company has introduced

Alice Walker’s the Welcome Table Essay Example for Free

Alice Walker’s the Welcome Table Essay Alice Walker’s The Welcome Table is a short story that gives a historical and cultural look at how segregation in the south influenced people’s lives. The story portrays an old black woman as the main character. It has plot, setting, characters, symbolism, theme, tone and imagery that the author skillfully narrated in the third person omniscient point of view to create the story. The reader experiences an insight into behavior that was caused by segregation in the State of Georgia in the south. â€Å"The reverend of the church stopped her pleasantly as she stepped into the vestibule†¦..†Aunty, you know this is not your church?†Ã¢â‚¬ ¦.Inside the church she sat on the very first bench from the back.† (Clugston, 2010) Head of the congregation the reverend instigates the act of religious segregation and without further prompting; his congregants willingly follows. The story also portrays the church people’s mindset to maintain religious segregation even in the act of worship. â€Å"They looked with contempt †¦.at the old woman†¦could their husbands expect them to sit up in church with that? No, no†¦Ã¢â‚¬  (Clugston, 2010) The narrator uses strong descriptions to recreate the era and to pull the reader into the story. It really shows how segregation influences people in their everyday life. Black slaves were freed. However, black and white people remained segregated because segregation was the way of life for the people during that period in Georgia. The system of segregation demanded that black people had to sit in the back of public busses and the old woman in the story knew her place because she freely sat at the back of the church. â€Å"Inside the church she sat on the very first bench from the back,† (Clugston, 2010). Religious segregation is the main theme. The song at the beginning of the story sets the tone and pulls the reader into the south where ex-slaves sang Negro spirituals for comfort. â€Å"I’m going to sit at the Welcome table; Shout my troubles over; Walk and talk with Jesus; Tell God how you treat me; One of these days!†(Clugston, 2010) Religious segregation was a major part of the culture in Georgia and it is the theme of this story; in that the author details the harsh cold manner in which it affects people. The spiritual at the beginning points to hope to one day experience welcome (acceptance), to sit and talk with Jesus who both the blacks and whites are worshipping but cannot do so under the same roof. In other words, the song is an expression of hope that segregation will end. The black old woman braves freezing temperature, without warm enough clothing to go to the house of worship. Winter represents death, stagnation and sleep (Clugston, 2010) and the old black woman represents slavery. The black old woman, symbolizing slavery is almost blind and almost dead. Yet she is determined to struggle through the freezing cold to push past the reverend, and ignore the young usher to seat herself in the whites only church. â€Å"She brushed past him anyway, as if she had been brushing past him all her life, except this time she was in a hurry. Inside the church she sat†¦It was cold, even inside the church†¦.† This act by the dying old black woman is symbolic of the ex-slaves’ struggle to conquer the final frontier of segregation more so religious segregation. The author uses symbolism in this case to represent the people’s behavior towards the old woman and her determination to have her way. The Author skillfully uses imagery to tell a powerful story The Welcome Table. The very beginning paints a picture of the main character. â€Å"In her Sunday-go-to-meeting clothes:†¦.head rag stained with grease from the many oily pigtails underneath,† What seems like a simple description of her clothes contained words that contributed to the painting of the picture. Then on the other hand the ladies of the church required a different set of adjectives. â€Å"Leather bagged and shoed, with calfskin gloves to keep out the cold.This done, the wives folded their healthy arms across their trim middles†¦Ã¢â‚¬  This vivid contrast also represents the religious disparity between the black people and the white people even though they are both worshipping the same god. â€Å"The reverend of the church stopped her pleasantly as she stepped into the vestibule†¦..†Aunty, you know this is not your church?†Ã¢â‚¬ ¦.Inside the church she sat on the very first bench from the back.† (Clugston, 2010) The black old woman, symbolizing slavery is almost blind and almost dead. Yet she is determined to struggle through the freezing cold to push past the reverend, and ignore the young usher to seat herself in the whites only church. Alice Walker’s The Welcome Table gives a historical and cultural look at how segregation in the south influenced people’s lives. The author skillfully narrated in the third person omniscient point of view to create the story. The reader experiences an insight into behavior that was caused by segregation in the State of Georgia in the south. The spiritual at the beginning points to hope to one day experience welcome (acceptance), to sit and talk with Jesus who both the blacks and whites are worshipping but cannot do so under the same roof. In other words, the song is an expression of hope that segregation will end. REFERENCE Clugston, W. R., (2010). Journey Into Literature, San Diego, CA: Bridgepoint Education Inc. Barnet, S., Berman, M., Burto, W., (1967) An Introduction to Literature 3rd Edition Toronto, CAN:Little, Brown and Company Inc.

Java :: essays papers

Java Java is the substance whose aroma is awakening the Internet community. It is a new programming language developed by Sun Microsystems that has much in common with the beverage that shares its name. It's good, it's hot, and people know it around the world. Java (the programming language) beats the other stuff hands down though, it's free. Many have heard of Java, yet few know what it is, or what it can do. It certainly has the potential to become a part of our everyday lives, existing in our mobile phones, televisions, and Internet browsers. If you are interested in your future read on. Java is still in its infancy stage, yet to fulfil its intended purpose. Designed in 1990 as an embedded language for consumer electronics, it was later discovered to be an ideal interface to the Internet. In 1996, Netscape added Java support to its popular Navigator Web browser. The Web began to stir from its static text coma as excited programmers began to incorporate Java applications, "applets", into their Web pages. An applet is like an application, but it doesn't run stand-alone. An applet must adhere to a set of conventions that allows it to run within a Java-compatible browser. The technology is still evolving, and today, most Java applets are simple animations, or user interactions. The future is brighter, promising full-blown applications over the Internet; imagine using Microsoft Office from your television. For now, though, those who have experienced an applet may be left disappointed. A casual user is unlikely to be impressed with scrolling text, or simple animations, especially if they must pay for them with increased download times. Behind the scenes, unbeknownst to them, truly amazing things are happening. A Java applet begins its life by being "called" by a Web page. To be technologically correct, the applet is embedded in the Web page. The Web browser then downloads the applet and runs it on your machine. If you just missed the amazing part: it runs on your machine. How can a program from an unknown source be trusted to run on your computer without your permission? It can't unless that program was created using a secure language like Java, and then wrapped with a secure viewing browser like Netscape Navigator. The concept of being able to run applications on your system is significant for several reasons. If you want to see a picture, but don't have a picture viewer, you can get both at once.

Loreal Marketing

Principles of Marketing L’Oreal 1. The core, tangible and augmented products L’Oreal sells. The core product of the hair care products sold by the company includes the customers feeling good about themself after using the product. The tangible is he physical hair care product e. g. bottle, what the product claims to do for e. g. more shiny hair. 2 L’Oreal’s marketing managers have key branding decisions they must make. These include selecting a brand name and going onto getting a brand strategy.L’Oreal would need to decide on the branding in terms of what name to use and the icon to go with it. Brand strategy includes: Multibrand, range branding, corporate branding, company and individual branding strategy. Multibrand strategy includes bringing out more than one product in one product category. Range branding strategy involves the company deciding to introduce more than one different product to the same category of products however having a differen t name for products in different areas of the market.Corporate branding involves the company choosing to include just one brand for all the products introduced to the market and company and individual branding strategy includes that the company brand is included on all the products in the market however each product also has its own brand name. L’Oreal would be required to make the decision of what marketing brand strategy to use, For e. g. they may choose to introduce a new hair care product to the market and use a corporate brand strategy where they use the L’Oreal brand all products.L’Oreal also have other branding decisions including the branding position, name selection, brand sponsorship and development. L’Oreal must decide on its brand positioning. This includes the products attributes, benefits and beliefs and attitudes of the product. The attributes include what the hair care products attributes are for e. g. the healthy ingredients in the hair c are products. Benefits include what result the customers would expect from the attributes of the product. For e. g.L’Oreal’s benefits may be shiny hair due to the ingredients in the product. L’Oreal may however choose a brand positioning of beliefs and attitudes. L’Oreal would also need to make decisions on the brands name. This includes making decisions towards the brand name in order to ensure that the brand name is easy to memorise, say and identify. 3 The considerations L’Oreal faces in determining global product decisions include adapting their products to suit the various cultures of various countries the hair care products are being marketed in. For e. g. the pa

Essay about Salaries in Baseball - 873 Words

Salaries in Baseball Salaries in Baseball are skyrocketing every year. Why would a salary cap be needed? It would be needed to help keep ticket prices down, and help make for a more even level of competition for all of the teams. A salary cap is needed to keep baseball thriving in the future, to keep the game exciting and enjoyable to watch for every fan. The four major professional sports in America are MLB, NBA, NFL, and NHL. Out of those four, only Major League Baseball does not have a salary cap. A salary cap keeps players salaries from getting to high because of the need to get your whole team under a certain dollar amount set by the league. A salary cap in theory would give every team a chance to build a competitive ball club.†¦show more content†¦Their salaries would not have to be counted on a cap because there teams wouldnt be able to field a team by taking that kind of hit on the cap. The biggest problem is the owners that are willing to pay these astronomical salaries. Until the owners all get together and agree something will never happen. (Zook) There are wealthy owners that can just go out and buy a winning team. The Yankees will always be in contention year after year as long as George Steinbrenner is the owner. He has the money to have a yearly team payroll of around $115 million. So being a rich owner in theory gives your team a better chance on winning in the Major Leagues. Just because a team has the money to go out and pay the high price free agents, does that mean that they are going to be successful? Not necessarily, as the Baltimore Orioles have shown, they have one of the higher team payrolls in the majors but they are at the bottom of their division. So maybe it is what you do with the money that matters. And in the Minnesota Twins case this year, who are a small-market team, they got the best out of their relatively unknown players. But the thing that eventually hurt them was their inability to go out and get a key player before the trading deadline. Baseball like all other sporting events is entertainment. No professional sports organization could succeed without theShow MoreRelatedMajor League Baseball Salary949 Words   |  4 PagesMajor League Baseball Salary 1/C Morris, 2/C Morris and 2/C Turner Major League Baseball players average just over four million a year making it the second highest paying sport. Players determine win-loss records which drives ticket sales which creates revenue and so on. This is why player salaries is one of the most critical aspects of running a MLB team. These salaries are negotiated using statistics such as batting average, on base percentage, hits and more. 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Twas The Night Before Christmas Reading Comprehension

Twas The Night Before Christmas is one of the most traditional Christmas readings in English speaking countries. Written in 1822 by Clement C. Moore, Twas The Night Before Christmas tells the story of Santas arrival on Christmas Eve at a typical American household. Imagine it is Christmas Eve and you are sitting around the fireplace drinking a nice cup of Egg Nog (a typical Christmas drink made with eggs, cinnamon, milk and other ingredients sometimes including a good bit of rum) anxiously awaiting Christmas Eve. Outside the snow is falling and all the family is together. Finally, someone in the family takes out Twas The Night Before ChristmasBefore reading you may want to review some of the more difficult vocabulary listed after the story. Twas The Night Before Christmas Twas The Night Before Christmas, when all through the houseNot a creature was stirring, not even a mouse;The stockings were hung by the chimney with care,In hopes that St. Nicholas soon would be there;The children were nestled all snug in their beds,While visions of sugar-plums danced in their heads;And mamma in her kerchief, and I in my cap,Had just settled down for a long winters nap,When out on the lawn there arose such a clatter,I sprang from the bed to see what was the matter.Away to the window I flew like a flash,Tore open the shutters and threw up the sash.The moon on the breast of the new-fallen snowGave the lustre of mid-day to objects below,When, what to my wondering eyes should appear,But a miniature sleigh, and eight tiny reindeer,With a little old driver, so lively and quick,I knew in a moment it must be St. Nick.More rapid than eagles his coursers they came,And he whistled, and shouted, and called them by name;Now, Dasher! now, Dancer! now, Prancer and Vixen!On, Comet! on Cupid! on, Donder and Blitzen!To the top of the porch! to the top of the wall!Now dash away! dash away! dash away all!As dry leaves that before the wild hurricane fly,When they meet with an obstacle, mount to the sky,So up to the house-top the coursers they flew,With the sleigh full of toys, and St. Nicholas too.And then, in a twinkling, I heard on the roofThe prancing and pawing of each little hoof.As I drew in my hand, and was turning around,Down the chimney St. Nicholas came with a bound.He was dressed all in fur, from his head to his foot,And his clothes were all tarnished with ashes and soot;A bundle of toys he had flung on his back,And he looked like a peddler just opening his pack.His eyes -- how they twinkled! his dimples how merry!His cheeks were like roses, his nose like a cherry!His droll little mouth was drawn up like a bow,And the beard of his chin was as white as the snow;The stump of a pipe he held tight in his teeth,And the smoke it encircled his head like a wreat h;He had a broad face and a little round belly,That shook, when he laughed like a bowlful of jelly.br/>He was chubby and plump, a right jolly old elf,And I laughed when I saw him, in spite of myself;A wink of his eye and a twist of his head,Soon gave me to know I had nothing to dread;He spoke not a word, but went straight to his work,And filled all the stockings; then turned with a jerk,And laying his finger aside of his nose,And giving a nod, up the chimney he rose;He sprang to his sleigh, to his team gave a whistle,And away they all flew like the down of a thistle.But I heard him exclaim, ere he drove out of sight,Happy Christmas to all, and to all a good-night. Important Vocabulary This version of the story highlights difficult vocabulary in bold. English learners or classes can first learn difficult vocabulary and then move on to listening or reading the story themselves in class. Reading through Twas The Night Before Christmas also makes a great pronunciation exercise for the whole class. The vocabulary is in the order it appears in Twas The Night Before ChristmasTwas It wasstirring movementnestled comfortably in placekerchief handkerchiefclatter noisesash window covering that is pulled down from inside the roomshutters window covering that is opened from outside the windowlustre glow, illuminationsleigh Santa Claus vehicle, also used in Alaska with dogsSt. Nick Santa ClausCoursers Animals which draw a sleighPorch terracedash away move onwards quicklytwinkling a secondbound a jumptarnished dirtysoot black waste material found inside a chimneybundle bagpeddler someone who sells things on the streetdimples indentations on the cheeksmerry happydroll funnyencircled circle aroundbelly stomachdread to be afraid ofjerk quick movementdown of a thistle the light material on a certain type of weed that floats away in the airere before