Strategic Marketing Project ( Marketing plan for Emarates Airline) Essay

Strategic Marketing Project ( Marketing plan for Emarates Airline) - Essay Example nce in those countries which are not being served by other airlines as they have minimal connection to the global transportation network via airlines, Emirates provide services to those countries as well that lack local flag carrier. Although the aviation industry worldwide is shrinking because of strategic alliances among different airlines but Emirates continue to integrate into any kind of alliance as it still believes in serving as an independent carrier. The airline has boldly faced the allegations imposed by the alliance airlines and it is the key area of concern for the airline. It has seeked assistance from the political parties and concerned aviation policymakers to safeguard the independent carriers by making such policies that they are not deprived of serving the destinations which are dominated by the alliance airlines. Despite these allegations, Emirates has to address the issues of rising fuel prices and threat from new entrants i.e. Qatar Airways and Etihad Airways. Hence, Emirates Airline is still providing excellent service to its customers by not changing its pricing policy and still maintaining the low-cost competitive profile. Since the management of Emirates Airline is following everything strategically, the airline has more bright chances of future expansion which will enhance the quality level of the airline’s service. Emirates Airlines is one of the top-ranked and most successful airlines in the world. The largest airline started its operations from Middle East and since then it has played an inevitable role in enhancing the image of United Arab Emirates (UAE). UAE was always considered as the state which has rich supply of oil but now because of Emirates Airlines it has become the best hub for tourists. Minisri reported on Emirates Airlines that it is growing at an accelerating rate within the airline industry and is giving a tough competition to its competitors. According to Minisri, the competitors are concerned about the success of

Company is on Marriott International and how they market to consumers Term Paper

Company is on Marriott International and how they market to consumers on the internet - Term Paper Example Marriott International website has been professionally designed. The web site has been decorated beautiful pictures of tourists enjoying themselves at the hotel. Customers can immediately identify the destination that suit their tastes and preferences by looking at the pictures displayed. The website links and menus have been well organized into Marriot hotel brands, careers, travel agents, group partners, shopMarriot, affiliates and mobile and many more colorful and attractive links. In addition, the writings on the website are visible, they have been written using visible fonts and designs that are attractive to customers (Marriot, 2012). Customers can access the website through the facebook sign up and login link. Marriott International is also available through twitter. Customers can email or ask a question to the Marriott International customer service through the website. Further, the website gives opportunity to customers to book accommodation online. Customers can by book accommodation through PayPal, MasterCard and visa by placing their orders online; they can also view the status of their order by entering their email and a confirmation number (Marriot, 2012). Marriot international has recently unveiled internet distribution and growth strategies aimed at reaching several tourists as possible. The company has put in place measures to ensure that customers get the best room price when they use their website for reservations. Internet marketing is instrumental to the company because it ensures that 8 percent of the total room nights are sold (Maandag, 2008). The site creates a positive customer experience since they can get attractive discounts. Tourists are able to get 40% off fall travel when they book early. Tourists can also locate hotels in various cities around the world; this is possible through the â€Å"find hotel† interface in the website. Further, the company has introduced